Why is Customer Engagement Important?

Perhaps the most important focus area for manufacturers in the adoption of mobility tools is the ability to drive deeper customer engagement. While the goals of cost control and cost efficiency are important, the ability to drive further competitive differentiation with customers is at the heart of the business.

In the process of competing for business, it is increasingly difficult to win new business based on cost — in other words, lower prices. Not that there aren't opportunities for further cost reduction — just that it isn't likely to be a sustainable source of competitive advantage.

Competitive advantage lies in the ability to better engage customers with improved capabilities to enhance the user experience. Using mobility technologies to provide capabilities like visibility, traceability, or systems connectivity will offer customers more effective ways to manage their business.

Topaz Solutions can show you how the mobility capabilities in the Microsoft Dynamic NAV Finance and ERP solution with its "out-of-the-box" mobility capabilities can improve customer engagement to improve your competitive advantage.

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